Specifications of Industrial SEO
There are two major advantages in conducting an SEO campaign in the Automation Industry: As a low SEO and Digital Marketing savvy industry, SEO campaigns face low competition and thus promise quick and successful results.
While this being the advantage, on the flipside, classic SEO campaigns tend to fail in the Automation Industry.
Instead, a tailored and specialized approach is necessary, as the target audience in niche industries such as the Automation Industry are much more different than in classic industries such as B2C and e-commerce.
Whereas in the classic SEO industry search volumes and demand for your products are high, the Automation Industry decision makers conduct search on Search Engines in a very specific way, and are harder to target for those who have not been providing SEO services in this industry.