Quality Content with Value
So, what do we mean by quality? The content must be valuable to your prospects.
Today’s leads are already tech savvy enough to navigate their way through sites such as Zillow or Realtor.com etc. Just sharing a listing is something they can already find and view on their own.
Content marketing allows you the opportunity to “spend more time” with your potential clients by creating informational/educational videos or podcasts that let you tell your story in a way that establishes familiarity, trust, and authority.